9 Proven Steps To Create A Digital Product For Attracting More Customers {updated}

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Are you fed up with your 9 to 5 job?  

Want to get paid for going on vacations to Mauritius or Maldives?  

You need to have various sources of passive income, resulting in a consistent in-flow of cash. You can create a digital product by leveraging your skills.

In today’s day and age, the best way to earn passive income is by creating digital products as a digital product creator.

Your eyes must’ve lit up. And you’ve rushed onto Google to type ‘What is Digital Product?’, and how to sell digital products online?.  

From E-books to online courses, songs to videos, digital products are everywhere. They are intangible assets that can be downloaded or streamed like videos, MP3 files, plugins, and many more.  

With 100% ownership rights, hassle-free distribution, low overhead costs, high-profit margins, and automation flexibilities, digital publishing is an essential feature of E-learning. By 2025, the digital education industry is to reach a valuation of $330 billion.   

There are three types of digital products that you can sell from any corner of the world:  

  • Written Digital Products – Newsletters, Blogs, E-books, reports.  
  • Video Digital Products – Online courses, Video-recordings, films.  
  • Audio Digital Products – Music, Podcasts, audio courses, etc.  

Now that we know what it’s all about now let’s discuss how to make a digital product.  

I have curated some of the necessary steps for you to know how to create a digital product that sells remarkably!  

A Step-By-Step Guide to Create a Digital Product to sell

Step 1 – Brainstorming


Well, first things first. Before you start gathering resources and connect with others, you need to make a sound plan of what your product should be like and how it’s going to benefit the consumers and audience.  

After, you’ve thought of a product, ask these questions to yourself:  

  1. Who would be my target audience?  
  2. What problems can I solve with this digital product?  
  3. How is it relevant to the users?  
  4. How is it going to benefit people’s lives?  
  5. Is it a viable business model for the upcoming 5-10 years, at least?   

If you can answer these questions, then Voila!  

You’re all set. 

Step 2 – Pick a Niche and Validate 


Now that you have the blueprint of the digital product in your mind, it’s time to pick a profitable niche.  

In 2020, there are thousands of niches on the internet, but choosing the right one sets the successful from the rest.  

Some of the most profitable categories are:  

  • Fitness and Weight Loss.  
  • Health.  
  • Dating.  
  • Pets.  
  • Self-Help.  

Selecting a niche involves: 

  • Identifying interests and passions. 
  • Identifying problems you can solve. 
  • Competitor research. 
  • The profitability of the product category. 
  • Testing your niche idea. 

After picking up a niche, reach out to your friends, relatives, and associates to introduce your new idea and ask for honest feedback if you’re worried about any bias and want to get something concrete, lookouts for tools like Google Trends and Google Keyword Planner.  

Step 3 – Gathering Audience   

Gathering Audience

Before creating your digital product, you need to make sure that your audience is well aware of your brand. For that, you should build an audience by giving away free resources in exchange for email addresses, contact details. And send them email sequences by promoting information about your digital product.  

following are some of the ways to create an audience for promoting your upcoming digital product and also to resell digital products that you create:  

  • Guest Posting – Browse for some guest posting platforms and start pitching your ideas and write-ups on topics similar to that of your digital product.  
  • Blogging – Create a blog page for your website and start writing stuff as it’s going to cost you nothing but some hours.  
  • Webinars – Host free webinars and training sessions to build your brand and reach out to more people.  
  • Guide Books – Publish first E-books to develop your email list using consumer details skillfully. E.g., Free e-book on Fundamentals of Piano Learning.  

Step 4 – It’s time to create your Digital Product.  

create your Digital Product

Previously we discussed various types of digital products – written, audio, and video, etc. Now let’s have a look at the three ways to create your digital product.  

DIY Method  

The DIY method is the most basic and efficient way to create a digital product. You will be the one to put in all the effort and enjoy the fruits of your hard work.  

Let we have a close look at the essential things required to create a successful digital product:  

  • Written Products – For writing e-books and reports, all you need is a computer, an internet connection, and a little bit of knowledge.  
  • Video Products – For creating YouTube videos or Udemy courses, all you need is a video camera (even smartphones would do), a screen-capture software, and maybe a background setup.  
  • Audio Products – For creating songs and podcasts, all you need is a clear voice and free editing software.  

The quality of the digital product should be of great value., I. e., content should be kind and provide value for the audience. 


If you’re too busy with your office work and don’t have time to make a digital product, you always have the luxury to hire freelancers to do it for you.  

Some of the best platforms to connect with freelancers are:  

  • Freelancer.  
  • Upwork.  
  • Fiverr.  
  • Guru.  

Partnering with Experts  

As the adage goes, ‘If there’s a will, there’s a way,’ you can consult experts from the respective niches to advise you on making the digital product viable.  

Pay them upfront and use their valuable info to make a new digital product.  

E.g., interview a famous scientist and use the recording to write an autobiography (e-book, of course!).  

Step 5 – Monitor Your Feedbacks  

The success mantra for digital products is to update them based on audience behaviour, customer satisfaction, and traffic generation continually.  

Updating a digital product requires fewer hackles than a physical product.   

Before launching your product to a global level, it’s advisable to pre-launch it to a specific group of people or community. It will not only allow you to analyze your digital product performance on different metrics. Still, it will also give you testimonials and reviews in your sales pitch and the website.  

Step 6 – Monetize Your Digital Product  

Monetize Your Digital Product

There’s a reason you’re putting in hours of hard work to create a digital product. If you don’t generate money, then what’s the use?  

You need to be able to monetize your digital product to smoothen things up. 

Here are some popular monetization models for digital products:  

  • Selling license of the product for a lifetime. 
  • In-app Purchases.  
  • Web Adverts/ In-app Adverts.  
  • Monthly Subscription.  
  • Licensing your Proprietary Technology.

Step 7 – Prepare Launch Strategies  

Now your networking and marketing skills will come in handy!  

You need to make sure that your digital product launch is a big event. The more exposure of the product, the more will be the conversion rates.  

Here’s we have some best ways to promote your digital product launch:  

  • Offer exclusive offers at the launch event to attract customers.  
  • Invite brands to partner with you for affiliate commission per sale.  
  • Prepare an email marketing list.  
  • Pay influencers to mention your digital product in their posts.  

Step 8 – Launch Your Digital Product  

Launch Your Digital Product

Congratulations! It’s your big day today.  

You are going to launch the product globally, and you must redo all the marketing activities all over again to scale your sales upwards.  

The best way to create suspense is by scheduling a sequence of emails building anticipation. Showing the problems to the audience and coming up with a digital product solution should be the key strategy.  

After you have successfully launched the product, you have to go back to the old days. Start with blogging on your product-related topics, reach out to more affiliate websites offering them a commission for every sale, and host free webinars to increase your outreach.  

It’s also time for you to set up social media pages for your digital product and start with paid advertising campaigns to boost organic traffic.  

Try and maintain a balance between organic and paid techniques to watch your digital product sell extensively.  

Step 9 – Automate Your Business  

Launch Your Digital Product

You’re just one single step away from owning a real source of passive income.  

Now that you have completed all the steps and your digital product is a success automating your product business would be the icing on the cake?  

With days passing by, more and more business automation tools are making headlines for their digital strategies and marketing campaigns.  

Here we have noted down some of the best automation tools for your digital product:  


Also Read: Top 9 Most Profitable Digital Products to Sell Online in 2020.


This is all about ‘how to create a digital product.’ after you complete it by releasing and monetizing your first digital product, scale the process of reaching a new audience. Continue learning new techniques, testing new ideas until you meet the needs of your audience. I am Looking forward to knowing your success story in your own words.  

So, keep thinking, keep scaling, and keep automating! 

Frequently Asked Questions

What are the ways to create a digital product?  

You can create a digital product in 3 ways:
1. DIY (Do It Yourself) Method.
2. Outsourcing.
3. Partnering with Experts.

How do I monetize my Digital product?  

The best way to monetize your product is by implementing the following monetization models:
1. In-app Purchases.
2. Web Adverts/ In-app Adverts.
3. Monthly Subscription.
4. Licensing your Proprietary Technology.

How do I promote my digital product for free?  

You can promote your digital product organically by:
1. Guest Blogging.
2. Sharing on Social Media.
3. Email Listing.

Which are the best tools to automate my digital product business?  

Here are some of the best tools you can use to automate your business:
1. HubSpot.
2. Infusionsoft.
3. Yodle.
4. Hootsuite.
5. 99 Dollar Social.

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